Creator Resources
Good Retention But Low CTR
Good retention but low CTR usually means people who watch the video like it, but not enough people are choosing to click in the first place.
The Video May Be Better Than The Packaging
Strong retention shows the content can hold attention. The thumbnail and title may be failing to communicate that value.
Your Hook May Be Hidden
If the most interesting part of the video is not visible in the title or thumbnail, viewers may not realize why they should click.
The Thumbnail May Look Nice But Not Clear
A clean design can still underperform if the main idea is not obvious in one second.
Try A Stronger Promise
Rewrite the title around the payoff, problem, result or story instead of only describing the topic.
Change One Thing At A Time
If you update both title and thumbnail together, it becomes harder to know what helped.
Improve The Click Before The Watch
Check if your title and thumbnail explain the value of the video clearly.
Try The Thumbnail Analyzer